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Get the Best Price By Staying With the Same Place

The idea of shopping around is so that you can pick up the best possible price because you’ve seen what everyone in the area charges. This can be an effective practice when you first start up something, but at what point do you decide that you want to stay with the same place, and that shopping around won’t help you out as much anymore?

Consider when it comes to marketing campaigns where you get your catalog printing done at. For many smaller companies they only do a few major marketing pushes a year, so they might seek out a printer three or four times at most. Each time they need to do another marketing push they might go to a different printer, or shop around again to keep trying to get the best price.

This might help you out in the short term, and for different types of marketing you might be able to get better prices and different places. Maybe one printer will handle your postcards one time and another will handle brochures.

But consider the other bonuses you get when you start to stick with the same printer for all of your needs. Many printing companies are going to be able to handle a wide variety of printing duties, and with any type of company the more loyal you are to someplace the better the chance are of getting some special deals.

I’ve also seen companies who print catalogs going to someplace else for their marketing material. Or they go someplace different when getting printing done for internal things for their company rather than stick with one place for everything.

The best thing you can do when looking around for that printer for the first time is see everything they can do and what prices they offer. Consider also the quality of the final product that you’re getting. You might be able to print catalogs for cheaper with one company, but the quality isn’t quite as good, which is why the price is cheaper.

The quality of the work should be the most important thing to consider, and when you find a printer you know can deliver you exactly what you want you should do your best to stick with them as long as possible. That way you can be certain that all of your marketing is top quality, and the more loyal you are the better your relationship with them will eventually become.

I’m sure you treat your loyal customers in a rather specific way because you know they’ve been helping give you business for years. Being able to ask your printer questions or get advice from them on the best way to get the end results you want is worth quite a bit, and the longer you do business with someplace the closer you can get to a relationship like this.